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Adan Kundle (Bruce Greenwood), CEO of a major advertising agency, is discovered unconscious in front of a wall of TVs. When he wakes in the hospital, Adan can only communicate through advertising slogans. There he meets Karen Hillridge (Parker Posey), the hospital's Head of Charity Foundation, who has a past history with Adan. Unable to stay in the hospital, and while waiting for long term care placement, Karen reluctantly decides to take Adan into her home for what is to be a few days. Through his ongoing and sometimes inappropriate slogans, Adan slowly begins to affect Karen and the dysfunctional relationship she has with her daughter Meghan (Allie MacDonald). Karen gradually uncovers Adan's background and his antagonistic business relationship with Lucas Foster (Callum Blue), the president of the advertising agency that Adan owns. As Lucas moves closer to taking over the agency by attacking Adan's mental capacity, Adan becomes more involved in helping Karen and Meghan mend their relationship.